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Your Zoho Infrastructure, Architected for Growth

Move beyond basic implementation. We align the entire Zoho suite with your company’s specific operational goals, turning your software into a high-performance engine to transform your business.

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You bought Zoho to scale.Is it holding you back instead?

Your team is fighting the software. Instead of selling, your best reps are wasting hours on manual data entry.Your reports are useless. You can't trust your revenue numbers without exporting everything to Excel first.Your process is stuck in people's heads. If your key employee quit tomorrow, your operations would break.

Why Auxral?

We don't bill you for "learning on the job" or pad timesheets to hit a quota. We work on a Flat Project Fee. You pay for a finished system, not for how long it takes us to click the buttons.

We don’t just "configure software." We reverse-engineer your Zoho setup from your revenue goals. If a workflow doesn't help you sell faster or retain clients longer, we don't build it.

Traditional agencies love 6-month roadmaps. We hate them. We use a proprietary "Rapid Deployment Framework" to get your system live, tested, and generating ROI in under 30 days.

We are deep specialists in the Zoho ecosystem. We know the hidden limitations, the API workarounds, and the exact "growth hacks" that generalists miss.

Recent Case Studies

Client Testimonials

Upwork

Ahmed B.

"I had a good experience to set up and integrate my Zoho CRM. Wish him the best and looking forward to work together again."

Michael M.

"Thats perfect, thanks."
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The Auxral Optimization Framework

Strategic Blueprinting

We define your ideal sales velocity and operational requirements before touching a single setting.

Custom Architecture

We build a clean, robust Zoho foundation tailored to your specific industry needs.

High-Velocity Automation

We deploy advanced workflows that eliminate repetitive tasks and ensure process compliance.

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Eliminated daily manual sorting

12 weeks go-live

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Automated Lead Distribution System for a Latin American Lead Generation Business

Case Study: Automated Lead Capture & Distribution SystemIndustry: Lead Generation
| Location: Egypt | Team Size: ~5
Apps: Zoho CRM, Deluge, LeadChain, Meta Ads

Meta leads captured automatically
Multi-country routing in real time

Zero manual spreadsheet work
Built entirely in Zoho — no middleware

The Challenge

The client was generating hundreds to thousands of leads per day through Facebook and Instagram campaigns targeting Mexico and Brazil. Every lead landed in a single shared spreadsheet regardless of country — unclean, unsorted, and requiring manual effort to distribute to the right buyer.
This was their first CRM. There was no existing process to build on — just a spreadsheet and a growing volume problem.

Why It Mattered

In a lead selling business, speed and accuracy are everything. A lead delivered to the wrong buyer is a wasted lead. A lead that sits in a spreadsheet waiting to be sorted is a lead that goes cold. As ad spend scaled and daily volume grew, the manual process was becoming unsustainable.
The client needed a system that could handle volume automatically — capturing leads the moment they submitted a form, sorting them by country, and delivering them to the correct buyer without anyone touching a keyboard.

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The Solution

We built the entire system inside Zoho CRM using a pure Deluge custom function approach — chosen specifically to keep costs low without sacrificing capability.Meta Lead Ads → Zoho CRM via LeadChain: Connected Facebook and Instagram lead forms directly to Zoho CRM. The moment a lead submits a form, it appears as a record in CRM automatically. No exports, no uploads, no manual entry.Country-Based Workflow Trigger: A Zoho CRM workflow rule fires instantly when a new lead is created. It detects the lead's country and triggers the custom function accordingly.Custom Deluge Function — Multi-Country Routing: The core of the system. A single Deluge function evaluates the lead's country and pushes it to the correct external buyer API endpoint in real time. Mexico routes to one endpoint, Brazil to another — each with its own URL, authentication, and payload structure.The Technical Challenge: The external buyer APIs had inconsistent documentation and required IP whitelisting. The buyers' technical teams were unfamiliar with Zoho's IP range requirements and initially refused to whitelist the full range — only individual IPs. This required extensive coordination and technical explanation before the integration could go live. Once resolved, the system ran without issue.

The Result

From the moment a lead submits a Meta form to the moment it lands in the buyer's CRM — fully automated, correctly sorted, and delivered in real time.• Eliminated manual spreadsheet sorting entirely
• Leads routed to the correct buyer instantly regardless of volume
• System scales with ad spend — no additional headcount required
• Built entirely in Deluge with no third-party middleware, keeping ongoing costs minimal

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Zero manual dispatch and billing

2 weeks go-live

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SamCo Dumpster Rental - End-to-End Dispatch & Billing Automation

Industry: Waste Management & Dumpster Rental | Location: Dallas-Fort Worth Metro, Texas | Team Size: Small
Apps: Zoho CRM, Zoho Books, Stripe, Google Maps API, Deluge, Zoho Forms

Zero manual dispatch
Stripe payments fully automated

Built for hands-off operations

The Challenge

SamCo was a startup with no existing tech stack and no operational processes. Everything needed to be built from zero — how bookings are taken, how drivers are assigned, how customers are charged, and how the business knows what it owes its haulers at the end of the month.
The owner's requirements were unusually clear. He did not want to manually coordinate with drivers. He did not want to handle customer communication. He did not want to chase payments. Every touchpoint that traditionally requires a human needed to either be automated or handled by the driver and customer themselves.

Why It Mattered

Dumpster rental is a logistics business that runs on coordination — matching the right driver to the right job at the right time, across a wide geographic area. Done manually, it requires a dispatcher making calls, chasing confirmations, and managing failures in real time.
SamCo was entering a competitive market without the staff to run that operation manually. Automation wasn't a nice-to-have — it was the only way the business model worked.

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The Solution

We built the system across four milestones, each adding a layer of automation on top of the last.CRM Architecture — Built for Logistics, Not Sales
We restructured Zoho CRM from the ground up to fit a field service operation. Modules were renamed and reconfigured — Deals became Bookings, Accounts became Haulers. A custom Service Yards module was added. A full role and permission hierarchy was built to separate dispatchers from haulers. Every field on every module was designed to serve the dispatch and billing workflow, not a generic sales process.
Booking Fulfillment Blueprint — 10 Stages, Fully Orchestrated
The heart of the system is a Zoho Blueprint that manages every booking through ten defined stages — from New through Dispatching, Scheduled, In Progress, and Completed, with exception states for failed deliveries, failed pickups, and payment failures. Every stage transition triggers automated actions. No stage can be skipped. No action requires manual follow-up.Dispatch Matcher Widget — Right Driver, Right Job, One Click
A custom Zoho CRM widget built in Deluge automatically filters available haulers by service cluster and dumpster size. Results are ranked by driver tier — top-performing haulers appear first. A dispatcher clicks Assign Job and the system links the hauler, updates the stage, triggers the job offer email, and updates the wholesale cost automatically.Driver Communication — Zero Phone Calls
Every driver interaction runs through Zoho Forms and automated emails. Job offers are sent automatically. Drivers accept or decline via a tokenized form. If a driver declines or fails to confirm by 6:00 AM on the delivery date, the system automatically triggers a Backup Blast — broadcasting the job to all qualified backup haulers in the cluster simultaneously. The first driver to accept wins the job. No dispatcher involvement required.Stripe Payment Automation — Charge, Fail, Retry, Resolve
Customer payment is fully automated through Stripe. The moment a booking is confirmed, the system charges the card on file. If payment fails, a secure Stripe portal link is generated and emailed to the customer instantly. If the customer updates their card in the portal, a Stripe webhook triggers an automatic payment retry in Zoho — no manual follow-up needed. Bookings that remain unpaid one day before delivery are automatically cancelled and the customer is notified.
Dynamic Pricing — Surge, Extensions, Excess Weight, Trip Charges
Pricing logic is built directly into the system. Same-day deliveries trigger a $50 surge fee. Friday and Saturday deliveries trigger a $35 surge fee. Rental extensions are calculated and billed automatically. Excess weight fees are applied based on weight ticket data. Failed delivery or pickup attempts trigger a $95 trip charge billed instantly via Stripe.Google Maps Satellite Preview — Know the Site Before Arrival
The moment a booking is created, the system automatically generates a satellite image of the customer's drop-off location using the Google Maps Static API and attaches it to the booking record. Dispatchers and drivers can assess driveway accessibility without making a single call or searching manually.Zoho Books — Automated Hauler Billing Reports
Driver payments are processed through Stripe and tracked in Zoho Books. Automated reports give the owner a clear view of what the business owes each hauler at the end of the period — without manually reconciling spreadsheets or chasing invoices.

The Result

SamCo launched with a fully automated operational system capable of handling bookings, dispatch, payment collection, driver communication, and billing reporting without a full-time operations team.• Customer to booking to driver assignment — fully automated
• Payment collection, failure handling, and retry — zero manual intervention
• Driver communication from job offer to completion — handled entirely by the system
• Geographic coverage across 5 DFW clusters managed through zip code and cluster logic
• Owner visibility into hauler costs through automated Zoho Books reporting

Want a system like this?

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